The design firm Anagrama, based in Monterrey, Mexico, is known for its creations of entire branding experiences, from logo to retail environments. For the Mexican carpentry boutique Maderista, the designers fashioned a simple, sophisticated visual identity based on two symbols, a bear and a nail. The bear represents the natural strength found in wood, which is Maderista’s expertise, and the nail stands for the skilled craftsmanship the company provides.

Click here for more on this new Maderista branding.