Adaptive logos

PT’s Coffee Roasting Co., a coffee roaster based in Topeka, Kansas, has introduced a new brand as a part of its 25th anniversary. This prominent and popular roaster, which sells wholesale throughout the Midwest, hired Kanas City, Missouri-based Carpenter Collective, as the design team for the job.

Adaptive logos
Before
Adaptive logos
After

To put it bluntly, the old logo was a bit dull and expected for any coffee shop, with a sadly shaped coffee plant and type underneath. The new logo can only be described as inviting, warm and fun, giving endless illustration options for future coffee roasts created.

Adaptive logos

The new brand has been well-received by its customers, as the Midwest bison gives a sense of Midwest pride and values, making the new identity more approachable than it was before.

Adaptive logos

Read and see more details here.