Tasty Made vs. Tasty Burger
Is Chipotle’s new Tasty Made burger concept infringing on the identity of an already well-established burger chain, Tasty Burger? The latter has already sent a cease-and-desist letter to the former, and in truth, it is hard not to see the similarities in concept and design, especially since both want to exist in the same upscale burger marketplace.
But a spokesperson from Chipotle insists, “We believe there is sufficient difference between the names and logo marks so as not to cause consumer confusion, and we believe both brands can co-exist.”
Read more behind the controversy here.