McDonald’s has introduced an illustration-heavy redesign of its food packaging system, compliments of Pearlfisher. From the Pearlfisher website: “Placing McDonald’s playful point-of-view front and center, we evolved the brand’s design system away from prominent on-pack messaging, cooking up graphic representations of their iconic menu items instead.”
https://www.pearlfisher.com/work/mcdonalds/
Burger King unwrapped a much more extensive rebrand in January. Debbie Millman and Steven Heller share their reactions to the new identity, one positive and one not so much.
https://www.businessinsider.com/burger-king-redesign-logo-whopper-according-to-designers-2021-2