Take-out Take-aways

McDonald’s has introduced an illustration-heavy redesign of its food packaging system, compliments of Pearlfisher. From the Pearlfisher website:  “Placing McDonald’s playful point-of-view front and center, we evolved the brand’s design system away from prominent on-pack messaging, cooking up graphic representations of their iconic menu items instead.”



Burger King unwrapped a much more extensive rebrand in January. Debbie Millman and Steven Heller share their reactions to the new identity, one positive and one not so much.


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