Striking Out?

North Face has filed suit in U.S. district court, requesting a permanent injunction against Camping World Group. Camping World has purchased bankrupt Gander Mountain, which released a new logo in June 2017 that looks remarkably similar to North Face’s Summit Series logo.

Adaptive logos

Adaptive logos

Camping World officials allegedly responded that consumer confusion would be unlikely and reopened the first rebranded Gander Mountain in early December 2017.

Read more details here.

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