Strength in Letters

Hingston Studio’s new branding for dance company Rambert, a leading contemporary dance studio, includes a segmented R that adopts the motions of a dancer in animated applications. Even in a static presentation, the R looks like a dancer caught in mid-step.

 

The logotype is teamed with a bespoke typeface, Marie, named after the company’s founder. The strong, upright balance of the letterforms projects the strength of a dancer.

 

https://www.hingston.net/work/rambert/

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