Sporty Brands

The governing body of soccer in England, The Football Association, has created a new initiative called England Football that intends to promote football participation across the country. Inspired by the parent organization’s three-lion crest (which will still be in use), the Football Association’s new logo is meant to signify inclusion.


As described on the group’s Twitter feed: “A cub, lion and lioness unite to form the new England Football crest with no boundaries, representing everyone at every level of football across the country.”


 New MLB Partner League member Pioneer Baseball League has a new identity to celebrate its promotion. The new brand, created by Project 13, is meant to honor baseball’s rich heritage as well as the organization’s geographic location in the Mountain States region of the United States. The approach carries a sense of history as well the solid energy of healthy sport and spirit.

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