Social Media Updates

• Instagram’s recent brand refresh was barely noticed by most users, but its new Instagram Sans face is causing a stir. It’s a typeface that behaves normally—until it doesn’t.


Instagram says the new face was inspired by the Instagram logo: a Polaroid-like camera embraced by a “squircle”—a rounded square—plus a dot


• According to its own website, Tumblr “is a place to express yourself, discover yourself, and bond over the stuff you love. It's where your interests connect you with your people.” Of late, the microblogging site is regaining interest among younger users, especially Gen Z members which constitute a full 48 percent of its users.

Tumblr now has a new neon light-like app icon. The previous icon used a simple lowercase “t” outline; the revised design is built from overlapping lines. Orange and purple gradients have replaced blue and purple shifts. It’s definitely a more interesting design, perhaps indicative of how the app connects disparate users. No word yet on whether the Tumblr wordmark or larger brand will be rethought; it’s last redesign was in 2018.

Like what you see? You, too, can join our tribe of quality designers and marketers who continue to make their mark by utilizing the invaluable resource that is
Click to get more information and join the LogoLounge Community!

What do you think?