• Pentagram has refreshed Reddit’s identity, unifying elements of the brand that have grown in different directions over time. The project was led with the key terms
“Inherently eclectic, positively different, delightfully absurd and genuinely candid.”
• Wrapped, Spotify’s viral marketing campaign that lets users see all of their activity on the platform over the last year, has a new visual identity created by the Spotify design team. Based on a “no grids, no rules” theme, the new plan is meant to work for any country, language, or format.