Road Trips and Robots is a fictional logo Randy Heil designed for an inhouse mural at R&R Partners, which was named after its two founding partners who have since departed. “New clients are always asking what the Rs stand for, and we like to make up various answers,” Heil says. Much of his work is influenced by a mid-century modern aesthetic, and here it plays out nicely for Roadtrips and Robots.

Read the complete story of Randy Heil's development of the fictional logo design for the Road Trips and Robots, as well as 21 more exclusive, in-depth case studies in LogoLounge Book 9.