The online current affairs and culture magazine Slate, now just over 20 years old, has a new site and identity that improves the product’s navigation and performance. The new logo definitely better reflects what the magazine is all about: presenting alternative insights to readers.
On the design of the new slashed-A logo design, a Slate release shares: “We also wanted to find a visual voice that better matches our mission. At Slate, we strive to bring you surprising and fresh ways to think about the world, in every area we cover. Our audience is relentlessly curious and well-informed, so we love to surface the unexpected angle, or deliver a jolt of clarifying insight. And we cultivate voices you trust to interpret the world with rigor and spirit and style. Our design director, Jason Santa Maria, and his team conjured a visual language that conveys our approach. They brought in the design firm Gretel to help develop our new logo and define aesthetic principles, and then spent months building on those ideas.rdquo;
See more here.