Showing and telling

Cats Protection is a charity with admirable goals: prevent cruelty and mistreatment of cats, reduce the need for rehoming of cats, and share research about cats to influence policy. Design agency Lukecharles has distilled a new brand message for the organization that says it all: making a better life for cats, because life is better with cats.

Lukecharles also created a logo that knits together a wordmark and a logo. Embedding the word “cat” into the form of the cat both says and shows the charity’s main concern. The designers also created a sonic identifier, a distinct purr that can be paired with an animated stretch of the logo’s cat.

After adding a new bespoke typeface, a new color palette, and a redirected photographic style to the project, Lukecharles designers took the redesign even further. From the agency’s website: “We supported the charity to launch the brand by leading the creative development of their biggest ever fundraising campaign, including a hard-hitting film which tells the story of one of their most important areas of work: their temporary cat fostering service for anyone fleeing domestic abuse.”

Like what you see? You, too, can join our tribe of quality designers and marketers who continue to make their mark by utilizing the invaluable resource that is
Click to get more information and join the LogoLounge Community!

What do you think?