Shipt Rebrands Grocery Delivery Logo Via Huge

Target-owned Shipt has a new logo, courtesy of the design agency Huge. Gone is the old spaceship design, replaced with an S-shaped shopping bag, selected to represent everything the delivery service can bring to shoppers’ homes.

Shipt is owned by Target, but it did not make sense for Shipt to carry Target’s familiar red and white branding since the delivery service also works with Costco, CVS, Meijer, Office Depot, and Petco, among others.


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