Sears Canada Simplifies

Old vs. New Logo

Sears Canada has a new identity that its management hopes will be a better match to its now-streamlined in-store and online shopping experiences. The simplified design, likely a modified Gotham, is said to reflect the organization’s reduced dependence on physical stores. It’s a clear break from stores with enormous physical footprints.

The previous blue and white version has been in use since 1984.

Read more behind the new logo here.

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