Santa, the Brand

It’s common knowledge that the work of illustrators Thomas Nast and Haddon Sunblom helped to shape our modern vision of what Santa Claus. But there are centuries of sometimes not-so-jolly history that shaped Santa, and it is a brand that continues to develop.

 

Learn more about the Santa identity in a very enjoyable three-part series on the podcast Christmas Past. Access the first segment at

 

https://christmaspast.media/episode-1-santa-claus-part-1/ 

 

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