Santa Rebrand?

Before illustrator Haddon Sundblom created the very definition of a jolly Santa for Coca-Cola in 1931, Santa definitely looked like the kind of guy who only gave out coal and creepy vibes. Sundblom’s rebrand cemented Santa as the anti-Belsnickel of American Christmas.

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But after 87 years, is Santa ready for a makeover? A very limited survey asked people what they preferred to see in their Santa. It’s all very tongue-in-cheek, but some of the results raise interesting questions of their own.

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See the survey here.

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(A history of the Coca-Cola Santa can be found at A disturbing array of creepy Santas can be found at

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