With the guidance of the consultancy Rokkan, Pantone has released a new app, Pantone Studio, that will make color selection and matching more accurate and expansive. The app allows creatives to photograph colors in the real world using a smartphone, then the app can match those colors with corresponding Pantone hues (no word on how inconsistencies in color displays across devices are dealt with). From that point, the colors can be built into palettes, altered, and/or shared with design software, collaborators, and social media. The emphasis is on collaboration and improving workflow.
Pantone Studio is available as a free download with a selection of Pantone colors. Users can subscribe to a more comprehensive color library with more tools, and new releases will automatically update the app.