R.I.T. Explains RIT

Adaptive logos

Any identity overhaul generates displeasure among those loyal to the old brand. When the changes affect an educational institution as esteemed as RIT—previously R.I.T.—the rancor is particularly widespread.

The FAQ—previously F.A.Q.—section of the school’s Brand Portal is a good example of how to graciously address even the most minute concerns.

Read it here.

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