Pentagram has created a millennial-focused identity for New York real estate company Halstead that focuses on being an “agent of change.” in buyers’ lives.
From the Pentagram website: “The reimagined ‘H’ icon is architectural and spatial, offering the ability to stand alone as well as the flexibility for rotation, use in endlessly expanding patterns, and as a window for photography, or even as a directional arrow.
“The logotype is set in Domaine Sans, a sleek, refined sans serif (designed by Klim Type) that is simultaneously historical and contemporary, bridging the past and future. The company name has been changed to simply ‘Halstead,’ which can be accompanied by ‘Real Estate’ to provide context when needed.
“The vibrant and systematic approach to color sets the brand apart and evokes the dazzling diversity of New York and its neighborhoods. The corporate color set consists of an elegant palette of grays that anchors the brand, while three additional color sets reflect the company’s various markets throughout the tri-state region—Manhattan, the outer boroughs and the suburban areas.”
Read more details here.