Recent Redesign Controversies

 The Post-It Company, which startlingly is now 40 years old, has quietly introduced a simplified brand identity for its namesake product, and naturally, the internet has something to say about it. Some feel the design has entered the “too simplified” camp, but the modernized update does make sense for a company that also now markets dry-erase products, an app, and many iterations of the original product, not just yellow notes. The Post-It-shaped dot on the “i” is a nice touch.


 On the occasion of its 125th birthday, Anchor Brewing has revealed a completely revamped brand ID, and not all fans are fans. Gone are the intricate, fun-to-stare-at-while-you’re-drinking labels, replaced by a highly simplified but better coordinated labeling system.

Some details from the original labels are still in place, such as the anchor and rope. The fonts used for each variety vary, but each feels historical in its own way. Etching-like additions, such as the San Francisco skyline, add subtle complexity.


Twitter Tweaks

Twitter’s new visual identity truly reflects its inherent turbulence. Created in-house and in collaboration with the Paris-based studio Irredié, the plan retains the familiar bird and blue brand color, but the rest is sheer chaos, in a good way. Layered, torn, and colorful then black-and-white in turns, the update reflects the unfiltered and often aggressive nature of the platform. A new brand font, Chirp, is the first bespoke typefaces for the company.


Eminent redesigns

Coca-Cola’s “Open to Better” campaign gives customers a chance to publically commit to their 2021 resolutions. The limited edition cans, presently just available in the UK, allow buyers to fill in the blank with their own personal wishes, then order cans with those wishes printed on them. The messaging takes up the labeling space normally occupied by the brand’s logo.


The White House has a logo—who knew?—that has been updated for the new administration by the agency Wide Eye and White House creative director—again, who knew?—Carahna Magwood and illustrator John Mata. As it turns out, the White House logo changes subtly with each new administration. The typefaces Mercury and Decimal will be used with the newest iteration.

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