• When Starbucks left Russia, the chain’s storefronts did not remain empty for long. “Stars Coffee” moved right in.
Forbidden from using the Starbucks identity, the new Stars founders claim that their new brand is absolutely new and unique. Other than the circle, they say, you won’t find anything in common.
• Learn how marketing jingles have become sonic brands, and how sonic brands have become some of the most pervasive and persuasive tools in the brand identity kit today.