Fashion Brands Replaced
Why have so many leading fashion brands recently replaced renowned logos with marks that are widely viewed as more generic? A Moving Brands article examines whether or not logos even matter any more to trend-forward companies like fashion houses.
https://www.brandingmag.com/2019/11/21/heritage-branding-digitizing-the-family-heirlooms/
Cannabis Identity
The burgeoning cannabis industry is unique in that it is virgin territory for branding. This Landor article lays out how to build, from the ground up, an effective brand platform and structure for a completely new business category.
https://landor.com/thinking/build-successful-cannabis-brand-industry-complex-regulation