Quick Studies

  • Rochester Institute of Technology has a varied history of logo/seal designs. (See https://people.rit.edu/~dlo4436/ISTE240/project1/logos.html.) Now it has a very subtly refreshed brand, sans dots and with pumped-up letter strokes and serifs.

  • Adaptive logos

  • The famous CBS eye and sans serif-type lock-up was first broadcast in 1951, created by creative director Bill Golden. In the late 1950s and 1960s, Didot was swapped in. Over time, the broadcast company went back to its sans serif origins. Now, with the design guidance of Sibling Rivalry, the wordmark’s letterforms have truly gone back to the brand’s provenance.

    See here for more details.

  • Adaptive logos

    Adaptive logos

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