Quick Reads...

• Jessica Hische has a level of talent that makes complex design tasks look effortless. In addition to creating new identities for lucky organizations, she also offers a logo refresh process to clients that elevates and improves existing logos without nullifying the original identity system.




• Fast-food chains used to employ the architecture of their stores as a big part of their corporate branding systems. Today, not so much. Learn how zoning laws, a shift in dine-in behavior caused by Covid, and the trend toward “five-star restaurant” sleekness have standardized spiceless-ness across the board.




• Steve Hickson, executive director of Ensemble Studio, FleishmanHillard UK’s design and creative studio, shares a thought-provoking take: an new brand identity is like a newborn. After the birth, the hard part is not over. Just as a child need good parenting to thrive, so does a new identity in the form of consistency, ongoing support, flexibility, and course correction.



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