• The Chicago Sun-Times is bucking the trend of the ever-vanishing printed newspaper by releasing a redesign, complete with new masthead, created by Ogilvy & Mather. At the center of the new identity is a red star taken from the Chicago city flag.
  • Adaptive logos

  • The US Open has a new logo created by Chermayeff & Geismar & Haviv, a simplification of the Open’s previous over-the-top, flaming-ball logo. The new design marks the tennis organization’s 50th anniversary. It’s a much younger, dynamic look, distilled so that it exudes the strength and excitement of the sport.
  • Adaptive logos

Adaptive logos