Quaker Oats Trims Down

The jovial, white-haired man on every Quaker Oats package has been given a more healthful physique. He will no longer appear with a double chin, but instead wear broader shoulders and a less fluffy hairdo. The 134-year-old brand wants consumers to link Quaker Oats products to "energy and healthy choices," says Quaker's chief marketing officer, Justin Lambeth. He is still just as smiley as ever.

articles.nydailynews.com

Like what you see? You, too, can join our tribe of quality designers and marketers who continue to make their mark by utilizing the invaluable resource that is LogoLounge.com.
Click to get more information and join the LogoLounge Community!

What do you think?