Quaker Oats Trims Down

The jovial, white-haired man on every Quaker Oats package has been given a more healthful physique. He will no longer appear with a double chin, but instead wear broader shoulders and a less fluffy hairdo. The 134-year-old brand wants consumers to link Quaker Oats products to "energy and healthy choices," says Quaker's chief marketing officer, Justin Lambeth. He is still just as smiley as ever.


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