P&G and the Moon

One of the world's oldest logos, the Procter & Gamble stamp of a man in the moon was in use up until 1991, when it was replaced by the omnipresent blue P&G lettermark. Now the identity has been given more depth with a corporate logo by Landor Associates that places the lettermark in a blue circle reminiscent of the original. A paler-blue crescent along the left edge invokes the old crescent-moon profile, while also giving the mark a 3D quality. The brand celebrates its 175-year existence with an identity system that seeks to unify the company in the public eye.

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