Orion Opens the Story Universe

MGM just relaunched Orion Pictures, which was founded in 1978. Instead of featuring only top-name filmmakers as it did in its early years, Orion will now partner with more diverse and often marginalized storytellers.

To reflect the new focus on inclusivity, the label has rebranded with the help of creative agency Gravillis. The original and somewhat stiff black-and-white scheme has been replaced with a mulit-colored mélange of blue, green, pink, and purple. Projected through fat, open letters, the new spectrum represents the millions of stories yet to be told, all ready to emerge quite literally through the open panes of the wordmark.

 

https://www.adweek.com/creativity/orion-pictures-modernizes-both-its-visual-identity-and-approach-to-storytelling/

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