Opel’s New “detox” Brand

Opel joins Nissan and Toyota in flattening and simplifying its logo in 2020. Opel calls the redesign a “detox.” The changes are subtle but very effective. The brand’s flash or blitz element has been rebalanced and resized; its wordmark is respaced, and its letterforms have been removed from the simple circle enclosure. The brand’s new color, called Neon Open Yellow, is undeniably bold.

View the brand redesign video at https://www.youtube.com/watch?v=jyIu-6szq64&feature=emb_title



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