Old Dog, New Graphics

Old vs. New Logo

Metropolitan Life Insurance Company, or Met Life, has let Snoopy off the leash as part of its new identity plan. The connection between Peanuts and the insurance company is more than 30 years old and has come to be highly recognizable, despite the seemingly anomalous association.


The company’s original four-M mark, designed by Don Ervin in 1964, has been replaced by a highly simplified, organic, green and blue M shape, by Prophet. The typography of the new design is also more relaxed, although very similar to the previous version. Also changed is the company’s tagline, which reads, “MetLife: Navigating life together.”


Met Life with Snoopy

The new logo design is clean, modern, and clearly updated, but somewhat unremarkable. Snoopy may have been an old dog, but at least he did the trick. That is, the public knew what he stood in for.



Read more details about Met Life’s new look here.

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