The Grignani Illusion


The story behind the Woolmark logo involved a 15-year-long sleight of hand on the part of its creator, Franco Grignami, who also designed the Fiat and Pirelli logos.

Read more here.

Best Brand Behavior


At Wimbledon, the event is the brand hero. Marketers and their brand messages are requested to remain genteel and unobtrusive at all times.

See more here.

NYRA trots out new brand

Old vs. New Logo

The New York Racing Association, recently released from state control and now operating as a private entity, has a new corporate identity.

For more details, simply click here.