The Edison Agency has created a new brand identity for food manufacturer Arnott’s—now The Arnott Group—that has cause a great deal of unhappiness among Australian consumers, especially those who love Tim Tam biscuits/cookies.
In business since 1865, Arnott’s brands have been firmly attached to a beloved cracker-nibbling parrot. The new parent brand also contains a parrot, but it is highly modernized and has much less personality. Consumers were not pleased. But company management has promised that the original parrot will not disappear from Tim Tams.
https://mumbrella.com.au/arnotts-unveils-new-corporate-logo-and-brand-identity-640888
The Australian Institute of Botanical Science has a new logo courtesy of Hulsbosch. The new mark builds on Hulsbosch’s earlier work for the Royal Botanic Garden Sydney.
From a Hulsbosch news release: “The distinctive new logo design uses a two-tone leaf symbol based on the Wollemi Pine. An ancient species, it is known to be one of the world’s oldest and rarest tree species belonging to a 200-million-year-old plant family and is a focus of extensive Institute research.”