New Museum Identities From Pentagram

  • Poster House opens in fall of 2018, but it is already benefitting from a bold new identity created by Paula Scher.

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    From a Pentagram article: “Set in a custom typeface, the two words of the name are placed along the edges of collateral and promotional materials, where they set off images and information and signal they are part of the Poster House programming, exhibitions or collection. The words are trimmed along their top or bottom, playing with the edges to suggest the layering of sniped [sic] posters or the crop of a full-bleed design. ”

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    See the entire story at https://www.pentagram.com/work/poster-house/story.

  • The Garden Museum in South London has a revamped identity by Pentagram designers Luke Powell and Jody Hudson that skirts flowery themes and instead stresses the nature of organic growth in the garden. The “deliberately imperfect” shapes used in the main design, interpretations of organic forms from different seasons, can be isolated and used in many applications. Amongst those shapes is a garden fork, which is now used as the symbol of the museum.

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    Read more at https://www.pentagram.com/work/garden-museum/story.

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