New Identity for PT’s Coffee Roasting Co.

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PT’s Coffee Roasting Co., a coffee roaster based in Topeka, Kansas, has introduced a new brand as a part of its 25th anniversary. This prominent and popular roaster, which sells wholesale throughout the Midwest, hired Kanas City, Missouri-based Carpenter Collective, as the design team for the job.

Before
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After
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To put it bluntly, the old logo was a bit dull and expected for any coffee shop, with a sadly shaped coffee plant and type underneath. The new logo can only be described as inviting, warm and fun, giving endless illustration options for future coffee roasts created.

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The new brand has been well-received by its customers, as the Midwest bison gives a sense of Midwest pride and values, making the new identity more approachable than it was before.

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Read and see more details here.

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