New Brand Attributes for the BBC

The BBC introduced a new parent logo earlier this year, and the before-to-after changes were so modest that they hardly caused a blip. A new bespoke font replaced Gill Sans, and the letters were spaced farther apart.

By contrast, the latest updates, created inhouse and with the help of Wolff Olins, have caused confusion and outrage among viewers. The new system is built off of the squares used in the main logo. Rectangles also play a big part in the sub-identities of such BBC properties as iPlayer, BBC Sounds, News, Weather, Sports, and Bitesize.


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