• Wolff Olins’ new wordmark for the Leeum Museum of Art in Seoul spirals and scans to represent the always-changing world of art.
https://www.wolffolins.com/case-study/leeum
• Museum branding is always a challenge. The institution’s identity needs to be distinct and memorable, yet not overshadow the collections and programs they house. This It’s Nice That article collects five very different museum identities and the thinking behind the solutions.
https://www.itsnicethat.com/articles/five-museum-identity-designers-resource-graphic-design-310822