New Microsoft Logo Reimagined

During a recent three-day design challenge, a young designer named Andrew Kim produced an imaginary new brand presence for Microsoft. He proposed an icon he calls "the slate," a slanted parallelogram that takes the company's window logo in a more virtual direction—since windows in cityscapes never appear head-on from the sidewalk. At the same time, the shape becomes more abstract than its predecessors to fit different product lines and applications.