Enterprise Mobility is the new parent brand name of the company that offers vehicle rentals around the world through the Enterprise, Alamo, and National sub-brands. The new brand’s icon is an initial, lowercase “e” whose shape mimics a winding road. The full wordmark and bespoke headline typeface also contain the same smooth bends and curves.
The new plan hopes to better reference all of Enterprise Mobility’s many services. In addition to vehicle rental, the company offers car sales, car-sharing, van-pooling, subscription services, and related transportation technology solutions.