UK baby-goods retailer Mamas & Papas has an entirely new visual system, thanks to an in-house team that includes creative director Olivia Robinson. A revamped logo, complete with a striking color palette, was created to help redefine the store's brand values and convey expanded offerings. Beyond new packaging, the team is developing an updated retail design to accommodate new services such as one-on-one consultations and a baby registry service.
Read more at Design Week