The M in Mohawk's new logo, designed by Pentagram, not only signifies the company name but represents the acts of papermaking and printing as well. In both processes, paper moves around cylinders, which appear in the identity system as solid circles in pleasing colors. Connecting these circles are sheer tubes of color or white (in the black-and-white version), both the paper moving through the machine and a symbol of connection and communication, which paper helps to facilitate. The 81-year-old company wanted to reintroduce itself to the digital communications world of today. |