• Really Good Beer Society partners with independently owned breweries that believe in sustainable production to produce its own beers. Design firm Derek&Eric created a new identity for the Society that is meant to communicate that same sustainability message.
Harlequin patterning and a united color palette communicate a sense of community and connectedness without being preachy. From the Derek&Eric website: “Our branding system begins from this playfully progressive point, building out from a logo that is both kinetic and balanced in its execution—an endlessly revolving wheel of colour and typography.”
• Lisa Smith, executive creative director at JonesKnowlesRitchie, shares how her agency worked with the creative team at Coca-Cola to rebrand Fanta worldwide
“Fanta was one of the [Coca-Cola brands] that felt like it had gotten dusty and had been a bit forgotten about,” Smith says in this Marketing Brew article.
• Edible Arrangements, now known simply as Edible, has a new identity that better matches its new services. Known originally for its fruit bouquets, Edible now also delivers flowers, plants, baked goods, and chocolates.
The new branding, which has only been rolled out in press release form as of this writing, was developed by the branding agency Livit.