Recent Articles

The MINI Rebrands

The MINI, owned by BMW, has a new minimalized design that better matches the original thought behind the car’s first designs.
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M = Metro, meaning, and mine

Every city with a Metro system faces the same exact challenge: how to make their M distintive, memorable, and ownable.
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What is the Mark of a President?

Love it or hate it, the 2008 Obama election campaign logo forever changed the logo landscape for presidential candidates.
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Publicis Worldwide Announces New Logo

From the company’s website: “The new design pays homage to the original Publicis logo created by founder Marcel Bleustein-Blanchet in 1926.
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Landor Updates Alitalia

Landor created Alitalia’s logo in 1969, and in 2015, the design firm had the unique opportunity to update its own work. Much of the original design was preserved, but the effect is fresh and decidedly more striking.
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Base Design Rebrands a Creative Icon

For anyone who loves to draw, the name Caran d’Ache conjures up the joy of unwrapping a brand-new box of pastels, or the smell of colored pencils, or just the simple abandon of getting lost in creating.
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What a Flag Can Be

Think you don’t care about flags? You’re probably a closet vexillologist without even knowing it.
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Moving Brands Powers Tiko

A new joint venture between Swisscom and Repower AG, tiko was designed to deliver power where it needed, but only when it is needed.
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Choice Hotels Focuses on the Fun

Choice Hotels, which includes the Comfort Inn, Sleep Inn, Mainstay Suites, Econolodge, Rodeway Inn, Cambria, Quality, Suburban, and Ascend Collection brands, has a new identity that focuses first on fun, and then on where to stay.
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Tennis Hall of Fame Rebrands

The International Tennis Hall of Fame has a new identity designed to reflect, well, international tennis hall of famers.
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