Recent Articles

Reviving a Truly Historic Brand

Southern Comfort is an iconic brand, with loyal and vocal fans. So messing with its brand in any way is bound to create a stir.
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A Brand of Words

Having refurbished its destinations world-wide, Club Med sought to reclaim its reputation as the premium, all-inclusive vacation experience.
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Shake Shack Smash

Shake Shack's food is definitely a magnet, but so is its clean, modern, appealing identity, created by Paula Scher and Pentagram.
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Walgreens Boot Alliance Takes Shape

The ubiquitous Walgreens red W, seen on almost every street corner in the US, has a new brand partner.
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The Sonos Pulse

A unique and much talked-about feature about AnchorBMD’s latest design is the result of a happy accident.
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Literally Selling the Sizzle

Since 1978, when the first brand signature was trademarked by NBC—its familiar ding-dong-ding sound—only about 200 brand sound signatures have been so registered. It’s tough to prove that a sound is really and truly your own.
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Pitney Bowes Moves Forward

The new Pitney Bowes’ logo, created by FutureBrand, combines lowercase initials with outward radiating lines.
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Logo Reintroduced at Electrolux

Swedish appliance maker Electrolux has re-emphasized and re-introduced its 52-year-old logo.
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LogoLounge 9 Judging Update

We asked you to upload your best work and you answered our call. More than 22,000 logos were considered for LogoLounge 9 this year.
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Louis Vuitton Tries a Softer Look

Louis Vuitton consumers have been plagued of late with brand exhaustion when it comes to luxury brands, and the angular LV logo—despite its fame and value—was sometimes difficult to incorporate.
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