Recent Articles

The Overview Effect

Overview’s new website just launched, together with a new logo by Fleet Design.
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Hewlett Packard Undershares

We’ve been sitting on a recent release from Hewlett Packard Enterprise for a bit in hopes that there would be more details forthcoming. But so far, everyone seems to have the same details, the same staged photos, and same sense of, well, underwhelment.
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Hyatt Centric

Lippincott has been working with Hyatt since 2006 to evolve six distinct sub-brands, each of which has been developed for specific sorts of customers, price points, and travel experiences. In addition to Andaz, Hyatt House, Hyatt Place, Hyatt Zilara and Hyatt Ziva, the design firm has now created the identity for Hyatt Centric, whose first locations will open in summer of 2015.
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Meals on Wheels rebrands

Working with Edge Research and The Storybranding Group, Duffy & Partners has created a much-needed identity revamp for Meals on Wheels.
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Polo Versus Polo

In what is now a 30-year-old case, Ralph Lauren legal teams are again pursuing legal action against the U.S. Polo Association. Ralph Lauren claims that the USPA’s double horseman logo is too similar to its single horseman logo.
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The New School’s New Read

The New School’s new logo does challenge the brain’s ability to read through shape recognition—some letters are stretched beyond normal comfort levels in some applications—but in essence, it does just what a logo should do: cause a pause.
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Through the Periscope

Three hundred people recently watched a live presentation of the 2015 Logo Trend Report at Philadelphia University. But 200 of them never left the house. LogoLounge breaks down the practicalities, lessons learned and a few opinions of broadcasting live with Twitter’s new app, Periscope.
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Spotify Rebrands at SxSW

The music service Spotify showcased its new brand approach at the South by Southwest Conference recently, replacing its relatively benign green logo with a full suite of colors and patterns that both identify the service and promotes the artists it showcases.
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Sagmeister & Walsh Make Tech Beautiful

Sagmeister & Walsh has moved client Fugue’s identity about as far away from techy stereotypes as it could be.
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Autotrader Grows Up

Lippincott has created a new identity for the now 16-year-old company Autotrader (previously AutoTrader.com).
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