Livesport New Identity


Livesport is the worldwide provider of live scores, statistics, and other instant updates from over 35 major sports. On the advent of its 15th anniversary, company owners sought a new identity that tied together its sports reporting services and its technological capabilities, as both could have value to customers.

The solution used familiar visual assets pulled from sport and tech. From a Transform magazine article: “At the heart of the new identity lies the idea was that sports and technology share some similarities. Circles, rectangles, and lines draw a framework that makes up a tapestry, the Livesport Court, and a foundation for the brand’s graphic expression. The visual assets, inspired by the lines of different sports courts, can be cropped into sections to create a different variety of compositions, or can be scaled down and multiplied.”

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