Lineage Logo

Adam Forste and Kevin Marchetti of Bay Grove Capital commissioned a brand identity from Marshall Strategy of San Francisco for Lineage, which provides refrigerated and freezer warehousing for the food industry. The result is a logo and wordmark created by a powerhouse design team. Jerry Kuyper designed the logo to represent different elements uniting to make a whole, just as Lineage brings together smaller companies to form one strong entity.

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