We all know the famous Abe Lincoln, Honest Abe, the U.S. president who abolished slavery. But have you ever pictured him as the badass that he actually was? If not, Lincoln Design Co. will help you out!
Going through LogoLounge book 11, the Lincoln Design Co. case study goes in depth about their voyage to come up with their very own outdoor apparel logo. As designers, we all want to design the perfect logo for our clients, but imagine the struggle of making the perfect logo for yourself.
They had to come up with an identity that represented their brand in a simple yet bold way. It had to be easy to read as a small label but also be strong enough to be on the side of a tradeshow booth. Their seven–man team of industry veterans got to work, and after refining it, cleaning it up, and simplifying it, they finally agreed on the direction and final mark.
"It never seemed to be just right and never seems to be totally finished." –Dan Janssen
They now make clothing, headwear, stickers and other nifty items with their logo and other logos they've made. The drop new items every month, so give your fellow designer some love at www.lincolndesignco.com/shop.
Get all the juicy details in LogoLounge Book 11. All the current LogoLounge members receive a free digital copy, or you can purchase your very own copy here.
