That’s the message a North Carolina marketing firm, Textivia, recently received from Google regarding its proposed new name, 3ve. That ominous email spelled out the end of the firm’s $150,000 rebranding efforts, the release of which was just days away.
Unfortunately, “3ve” was also the code name that FBI investigators had been using to reference an alleged multi-million-dollar fraud ring that even more unfortunately was also involved in marketing. This inopportune coincidence killed Textivia’s rebrand instantly.
The firm’s principals are presently calling their office The Agency Without a Name and are crowdsourcing new ideas by means of a contest.