• Check out Mattson Brand Design’s new work for toymaker giant Mattel. Mattson created a one-color graphic system that combines and celebrates many of Mattel’s superstar creations. The patterning is information-dense and lots of fun to explore.
https://mattsoncreative.com/work/mattel-multi-property-graphics
• The Nickelodeon splat is back. Introduced in 1984, the splat disappeared in 2009. But now brand managers have realized that today’s parents—yesterday’s Nick Kids—have a real emotional tie to the brand. The splat is a strong visual connection to that nostalgia, and if parents continue to enjoy brand, likely so will their offspring.
• In one of the strangest rebranding decisions ever, Oscar Meyer brand managers have renamed the Weinermobile: now, it’s the Frankmobile. The people who drive the vehicles, previously called Hotdoggers, should now be called Frankfurters. Weiner whistles have become Frank whistles.
https://www.cbsnews.com/news/oscar-mayer-wienermobile-new-name-hot-dog-franks/