• The UK’s National Youth Orchestra is often described as “the world’s greatest orchestra of teenagers.” Design firm SomeOne recently created a decidedly unstuffy and sans-serif new identity for the organization, all built on the strapline, “Play Your Part.”
• Universal Favourite recently created a bouncing, bold identity for Monkey Baa, an Australian theater company whose goal is to inspire young people. It’s an energetic brand that is full of color and cues from children’s literature, with type flying around simple paper-cut shapes. It feels like a creative—not patronizing—way to speak directly to kids.
You can see a wide range of applications of the new brand on the organization’s Instagram at