- In celebration of Women’s History Month and International Women’s Day celebrations, Johnnie Walker has introduced Jane Walker on a special-edition package of its Black Label blend. A dollar from each sale of the special bottles will be donated to organizations that support women’s causes. https://www.prnewswire.com/news-releases/johnnie-walker-launches-johnnie-walker-black-label-the-jane-walker-edition-donating-1-for-every-bottle-made-to-organizations-championing-womens-causes-300603680.html.
- Swedish technology company Ericsson has tilted its “three sausage” logo to better align it with the pixel grid of digital screens. The adjustment means that the mark will display better at all resolutions and sizes. https://www.dezeen.com/2018/02/28/ericsson-three-sausages-logo-refined-digital-users-graphics-design/ .
Internal Brand Transformations
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