Identity Redevelopment

• DixonBaxi has created a new identity for British Land, one of the largest property development and investment companies in the UK.

The client’s previous logo was basically a silhouette of a person wrapped in the Union Jack flag. The new identity borrows the person from the previous design and uses its shape as a window through which to view different properties.

 

https://www.creativeboom.com/inspiration/dixonbaxi-personalises-british-land/

• FutureBrand’s new identity for Western Sydney Lakes, a Sydney waterfront development, has a relaxed, open, 1980s vibe. Its seemingly odd kerning may have inspired by the organic beauty of the area. The irregularity gives the design personality and memorability.

 

https://www.transformmagazine.net/articles/2022/futurebrand-creates-brand-identity-for-sydney-waterfront-precinct/

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